Airlines supporting Pride. And those not.

Yay, it’s Pride month.  Everyone loves a good party and I’m no exception.  I’m also a big supporter in corporate pride and companies that have LGBT+ networks; it’s really important to engage with both employees and the C-suite in order to help improve things.

When organisations support diversity and inclusion it helps employees to feel comfortable in bringing their whole self to work, enabling them to perform better.  There’s also a number of other benefits in terms of employee engagement, reduced attrition and most importantly, it’s simply the right thing to do.

Given this is a travel blog, I’d noticed that some airlines had changed their logo on Twitter to the rainbow flag to support Pride month.  So I thought I’d do a little research on those airlines that openly support Pride on Twitter, and those that don’t.

It’s not an exhaustive research project and I’ve not been through each company’s annual report and dug out their Diversity and Inclusion policy.  It’s simply what I can find each airline actively promoting on Twitter.  Of course if I’ve missed something, let me know and I’ll update the list.

I’ve broken airlines down via continent.  Here are the results:

The Americas

American Airlines  – yes 🏳️‍🌈
United Airlines – changed their logo! 🏳️‍🌈
Delta – yes 🏳️‍🌈
Alaska Airlines – yes 🏳️‍🌈
JetBlue – yes 🏳️‍🌈
Southwest – yes 🏳️‍🌈
Spirit – nothing ☹️
Avianca – nothing ☹️
Copa Airlines – nothing ☹️
LATAM – nothing ☹️

Europe

Aer Lingus – did last year!  Twice! 🏳️‍🌈
Air France – nothing ☹️
British Airways – nothing on Twitter ☹️ did sponsor London Pride in 2011
Easyjet – nothing on Twitter ☹️ did sponsor Manchester Pride in 2014
Finnair – nothing ☹️
FlyBe – nothing ☹️
Iberia  – yes 🏳️‍🌈 with a 10% discount! 🏳️‍🌈🏳️‍🌈
KLM – nothing ☹️
Lufthansa – nothing ☹️
Norwegian – nothing ☹️
Ryanair – nothing ☹️
SAS – yes, but last time was in 2015 🏳️‍🌈
Virgin Atlantic – yes 🏳️‍🌈
Vueling – nothing ☹️

Asia Pacific

ANA – nothing ☹️ (but this might be my bad Japanese!)
Cathay Pacific – nothing ☹️
JAL – nothing ☹️ (but this might be my bad Japanese!)
Qantas – yes, including repainting an A330 and an out CEO! 🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈🏳️‍🌈
Singapore Airlines – nothing ☹️
Virgin Australia – very surprisingly nothing ☹️

Middle East

Emirates – unsurprisingly nothing ☹️
Etihad – unsurprisingly nothing ☹️
Qatar Airways – unsurprisingly nothing ☹️

Conclusion

It’s no surprise to see the North American Airlines openly and proudly supporting the LGBT community during Pride month.  Equally, it’s entirely predictable that the big three Middle Eastern carriers have entirely ignored it.

However there are three that I am surprised at:

  • Virgin Australia
    Given Richard Branson’s vocal support for the LGBT community and also Qantas’s strong position I’m surprised they’ve not done anything.
  • British Airways
    Again, given the other IAG Airlines being so supportive, coupled with their previous sponsorship of London Pride, it would seem to be a curious omission.
  • Easyjet
    For such a young and trendy brand, with the “Generation Easyjet” strap-line, I would have thought they would have been more in touch with the market.

Update 08/06/17 13:45 BST: It’s been pointed out that I forgot Southwest!  Duly updated!

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