British Airways is making a number of changes to both its long-haul and short-haul catering options.
This morning, they issued a press releases detailing a significant reversal of the cuts to the World Traveller product. They had previously been widely derided for offering a single “fun size” Mars bar, as the second snack on long-haul flights. They’re now touting the following:
- Pretzels with the welcome drink
- Four-course meal with starter, main, dessert, cheese and biscuits, accompanied by a bread roll and bottle of water
- Second meal or substantial snack depending on the length of the flight
- Regional meal options served according to destination
- Magnum ice-creams
- Tuck box with chocolates and crisps
- Hot breakfast on longer overnight flights
- Graze movie-snack box on longer* flights
- Complimentary drinks from the bar
Longer flights are defined as:
Bangkok, Beijing, Buenos Aires, Cape Town, Chennai, Hong Kong, Hyderabad, Johannesburg, Kuala Lumpur, Las Vegas, Lima, Los Angeles, Maldives, Mauritius, Mexico City, Narita, Oakland, Phoenix, Rio de Janeiro, San Jose (California), San Jose (Costa Rica), Santiago, San Francisco, Sao Paulo, Seoul, Shanghai, Singapore and Tokyo (Haneda and Narita)
These new catering standards for World Traveller, start on the 17th January.
Whilst this is clearly welcome, the fact that they are advertising that they are offering a small bag of pretzels as an improvement (plus the fact they’d been removed in the first place), shows how far things have got to.
When British Airways giveth, they also taketh away; the newly announced Club World services appears to have already suffered cuts. So far, this has only been rolled out to the New York JFK route, but its being slowly expanded. However with modifications.
- Salt and pepper shakers replaced with sachets
- Olive oil on request only
- The three-in-one bread roll replaced with single rolls
- Orange juice removed as a pre-departure drink (on request only)
Thankfully, these are relatively minor, but it’s worrying that they’re already starting to cut costs. However the improved catering will be rolled out in January to the following routes:
- Washington (both Dulles and Baltimore)
The new White Company bedding meanwhile will also be launched on these routes:
- Club World London City
- Dallas / Fort Worth
- Los Angeles
- San Diego
- San Francisco
- San Jose, CA
This is also not without cost reduction. The bedding will be one pillow down – the small grey one won’t be included.
The final bit of news is for those travellers who book late into Club Europe and may find themselves without a meal at all. British Airways “round trip” caters Club Europe i.e. food is loaded in London for the outbound and the return journey. That means if you book late (under 24 hours before departure), or switch flights to a later or earlier departure on the day, they might not have enough meals for everyone as they do not over-cater.
Passengers are now being offered up to £12 worth of M&S Buy on Board product, rather than being told to buy their own or go without entirely, and claim the money back later from customer relations. This is certainly an improvement on the previous situation, but surely it would be better for BA to simply cater appropriately in the first instance?