In brief. Finnair to launch Premium Economy in 2020.

I’m quite a fan of Finnair.  I’ve flown them a few times both long-haul and short-haul and found them pretty decent with a great brand identity.  They have some fantastic Finnish touches such as partnering with Marimekko and Ittala for their on-board product as well as offering food items like reindeer in their in-flight meals.

Well they have announced that they’re to introduce a new Premium Economy product.  Their press release says:

Finnair will also introduce a new cabin class, Premium Economy, for its entire long-haul fleet from 2021. Located in its own cabin, the Premium Economy class will feature highly customised designs for Finnair and provide customers with increased space and comfort along with an enhanced service offering.  

“We see a growing trend of quality focused travellers, who place a strong focus on the comfort and quality of their travel experience,” adds Karhu. “Responding to customer needs from all our key markets, our new Premium Economy class will serve the requirements of both leisure and corporate customers.”  

The rollout of Premium Economy class to Finnair’s long-haul fleet starts in Q4 2020 and is expected to be completed by the end of 2022.  Detailed planning of the cabin design, service concept as well as the commercial aspects are currently ongoing, and Finnair will be communicating more details at a later stage. 

I think this is a great addition although it’s a shame it’s going to be such a long time coming.  I suspect this is potentially the influence of both IAG and American Airlines as Finnair are part of the trans-Atlantic joint business between the two groups, and they’re the only airline left not to have such a product.

Also, if I were a betting man, I’d suggest that if the Finnish government ever decided to sell their controlling 55% stake in the airline, they would be near the top of IAG’s target list.

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