SAS. We are travelers.

I’m not one to normally just post advertising campaigns, but this is a brilliant video from SAS.  It’s part of a new advertising campaign, called “We are travelers” [sic].

They’ve even produced a PDF report to go with it.

The report itself has a few reasonably obvious (to me) conclusions in it, like the following slide, but it’s mostly just nice platitudes and essentially made up statistics.

Screenshot 2018-11-11 at 18.48.04

However it doesn’t stop the main advertisement from being one of the best airline commercials I’ve seen in a long time.

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